"Karl Lagerfeld has chosen Blake Lively, a rising star on the American movie scene, as the official face of the "MADEMOISELLE" handbag line. Her spontaneity and fresh, youthful image have convinced CHANEL that she is the right person to represent the house and this range of bags.
The launch of the "MADEMOISELLE" campaign, photographed by Karl Lagerfeld, is scheduled for mid-March 2011 and a dedicated "MADEMOISELLE" page will open at the same time with more content."
-Chanel
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